Digital Marketing

Spontaneity & Spectacles

spontaneity

Today I was pondering on thoughts: the best things in life have been unplanned; it happened when I least expected it to.

This week will be the celebration spontaneity. I’m unfollowing all my plan and schedules for the day and take it as it comes. The structure will be no structure; but what I feel at the spur of the moment. For this week my priorities are uncategorised; the instinct decides the course of action.

Result, it took me more time to write this post than any of the others. I realised being spontaneous is so difficult. Being with yourself is difficult and deciding what you want to do is more difficult. Spontaneity doesn’t come easy and naturally.

Malcolm Gladwell in his book wrote one needs 10,000 hours to be good at any new skill, a thumb rule. Though the rule has been challenged by many other theories, such as one needs to have a huge amount of emotional quotient, passion and drive to excel. But as a thumb rule, the number 10,000 suits just fine. You may not survive 10,000 hours if you are not passionate about the subject. Maybe it takes that much time to discover oneself (or even more.

Spontaneity is closely associated with Social media, which I must acknowledge that I’m not very good at. I think a lot before composing that tweet or post. The folks who are good at it, know have it on their finger tips. Perpetually on their phone they would know what to post and when to post. More importantly, these folks know how to cut across the noise which is there in the social space because they have their niche and stick to it.

The most that I’m impressed by and have started the 10,000 hours in my mastery of this Social mastery journey is Snapchat. The ephemeral medium and celebrates moments in life. The user experience in creating the stories is unmatched; Snapchat is creating newer experiences continuously. I know of few organisations who mandate Snapchat skills as the essential for recruitment ( I would definitely be under qualified for such organisations). Brands are benefiting from the great user experience that it provides.

The recent launch of Spectacles from Snapchat, is a demonstration that innovation is just not the forte for Googles and Apples of the world. Spectacles is a device that enables you to   grab memories and wirelessly transfer to Snapchat and share. The Spectacles charge when they are put back in the case. The launch reminded of Apple launches and the long queues before the product hits the store.

spectacle

Snapchat is continuously innovating experiences and raising the bar of user experience. Maybe this will be my conduit to discover spontaneity!

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s