Digital Marketing

What did you hustle today?

Today was different. The third day of my new found commitment. And there were learnings.

“What will you hustle today?”

My friend, from college, who jumped into his own venture announced “We will survive, now that is not the question. We are looking at expansion.” I was very happy for him. Took him 3 years of tumultuous journey, from one co-founder abandoning the ship, to funds drying out.

We figure out. We hustle and we survive.

“Never reduce a target. Instead increase action. When you start rethinking your target, making up excuses, and letting yourself off the hook, you are giving up on your dreams”
– Grant Cardone

We hustle and we make it a habit.

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Digital Marketing, Personal Development

Deliberate Practice

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Great advertisements make us reflect and leave a lasting impact. For many years, I believed 99% Perspiration and 1% inspiration was originally crafted by a talcum powder brand.

The ad was inspiring, Mr. Edison is more real.

Thomas Alva Edison coined this unforgettable phrase: “Genius is 99% perspiration and 1% inspiration”. His life has been nothing less than inspiration for many. Mr. Edison has 1093 patents to his name and his creations laid foundations for a modern world.

Mr. Edison is right, genius isn’t special. Genius term is overused, more often for a God-like status and therefore such glorification becomes beyond human reach. In other context, genius is born and hence few are gifted and therefore cannot be acquired. We are comforted by the fact that “Geniuses” are born and not made.

Mr. Malcolm Gladwell’ Book Outlier proposes “10,000 Hours” rule for an expert. This is minimum time for you to acquire skill. Another book “Grit” by Angela Duckworth, is another fascinating description of practice and perseverance, corroborates and extends Mr. Gladwell’s proposition. According to Ms Duckworth, “Grittier people typically stick with their commitment longer than others, and simply spent more time on task”.

She further states:

It is persistent desire to do better. It is opposite of being complacent. But it is positive state of mind, not a negative one. It’s not looking back with dissatisfaction. It’s looking forward and wanting to grow”

Genius and talent is overrated. Practice is tough, single-minded devotion to one goal is difficult.

Ashoke clocked his best time 3.23 hours in marathon last year, which was after 6 years of deliberate practice. In his first marathon, Ashoke limped back to the finish line. His 6 years of practice was towards one goal, to better the time and qualify for Boston, which I’m very confident, he will do so this year. In his pursuit to achieve his goal, Ashoke logged many hours of deliberate practice. Therefore it is not necessary that a 10,000 hours investment will make you an expert. Deliberate practice will. The purpose of the time defines the goal.

My previous organisation, would conduct a minimum of 100 experiments (A/B tests) per week with a fixed objective to improve the customer experience. This differentiated us from the competition.

Jiro, the Michelin Star Chef, has his apprentice marinate tuna till the apprentice graduates to the next level.

Experts spend thousands and thousands of hours in deliberate practice. Ms. Duckworth further qualifies how expert practice:

“First, they stretch a goal, zeroing in on just one narrow aspect of their overall performance. Rather than focus on what they already do well, experts strive to improve specific weakness. they intentionally seek out challenges they cannot meet.”

So, what we end of witnessing is a masterpiece which is equated to genius and wow. What we don’t see is the infinite aggregate of small packets of efforts put in, ordinary and commonplace through deliberate practice to shape the outcome.

High performance is small mundanes put together.

Here are my two suggestion for making the deliberate practice a habit:

  1. Have a daily ritual, which you stick with everyday (your goal in perspective)
  2. Challenge a specific weakness everyday (what is taking you away from your goal)

It is guaranteed to be bumpy ride, but at the end of it you would say “I LOVED It!” and won’t regret even a bit of it.

 

 

 

 

 

Personal Development

Personal Everest

 

Everest-West-Ridge

I’m Robin Sharma’s latest fan. “Stay centered on your personal Everest.” was his last message on the first news letter. These are powerful words (thank you Robin Sharma) and have stuck to me since I read it 3 day ago. Big revolutions start small.

Spectacular success in any field doesn’t come by luck. The thumb rule says 10,000 hours or 10 years of minimum devoted time required to master any discipline. Overnight success is a misnomer. Motivation may provide the initial push; discipline and dedication will carry you through. It is hard but not impossible, what you like will define your purpose and you will find a way. I don’t remember much about my crossing my first marathon finish line, but by first 10k. My dedicated 2 months preparation to conquer 10k, is filled with inspirational memories. The terrain was rugged and I fell twice. The distance was the longest that I had ever ran. The glory of crossing the finish line led me to complete half-marathon, full-marathon and the ultra distance.

Personal and professional greatness is one step at a time and required discipline. It requires getting out of the comfort zone and honing the skill again and again till it becomes a part of your subconscious. This journey is a lonely one.

I have started with a few steps that have proved beneficial.

#1) 5 AM Club: Morning starts at 5.00 AM without fail irrespective of weekday or weekend. This time is what I don’t share with anyone.

#2) Meditation: 30 minutes of meditation and prayer, crystallize the thoughts for the morning

#3) Journal writing: Heeding to this advice by Mr. Robin Sharma, sets the mood for the day. The journal has challenges, guidance and affirmations.

#4) Exercise: On alternate days, I go for a morning run.

Careful not to do too much, and focus only on activities that add 1% to you everyday (and therefore your climb to your personal Everest). Take time to imagine, reflect, plan and think. Regularly, you would need to pull yourself out of your comfort zone and encounter melange of doubt, hesitancy, escape & limiting belief.

This is not impossible but difficult. “Stay centered on your personal Everest.” Thank you Mr. Sharma.