About

Though Mr. Brown’s book of the same title (and the inspiration for the blog) had a predictable ending, the digital world is far from such conclusions. And the quote from Mr. Drucker says it all “Marketing & innovation produce results and rests are all costs.

My digital journey started in 2003, when 3 like minded souls wanted to change the way India buys travel. They wanted to put the power into the hands of the user. MakeMyTrip continues to reinvent the landscape; the recent merger make it a monopoly in this space.

My good fortune to be a part of this transformation, through digital.

2005-2008 were exciting times. Google was at the forefront, SEO was hot, Yahoo and MSN were a competition. Facebook and Orkut wouldn’t yield any result. Media was fragmented.

2010 onward till 2014 was like the movie after the movie intermission, dominated by eCommerce and ever increasing spends. Mobile apps had become the corner stone for digital experience. iPhones dominated.

I believe starting 2016 is the most exciting times. Facebook becomes formidable, Android is now in reckoning and Mr. Jobs is no more. I miss him. Google Pixel has promise and the world has its first steps towards the AI. Little scary though, our world may be like a end-of-the-world, where machine are ruling humans needing a superhero to show the world.

Digital world hasn’t been more interesting; it is no longer digital marketing or transformation. The new e-world is waiting to unfold.

Leave your traces behind so that I know that I’m connecting with the like minded souls.

One thought on “About

  1. Hi,
    My name is Morgan and I am a correspondent with Tehelka magazine.
    I am researching for an article about the emergence of e-commerce in India. I stumbled across this blog and it seems you are knowledgeable on the subject. Do you have any professional training or experiance in the field? Do you think you might be able to answer a few questions I have? Are you based in Delhi?
    I look forward to hearing from you.

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